About me
Hi, I’m Toby. I’m a product designer with a bachelor’s degree and background in software engineering, plus more than five years of experience working across startups, SaaS, and Web3 products.
My work usually lives where product thinking, interface craft, and implementation reality meet. I like turning messy ideas into systems and flows that feel clear to users and practical for teams to build.
Design philosophy
Most of the problems I’m drawn to involve some kind of complexity: operational workflows, financial behavior, emerging technology, or products still trying to find their shape.
My approach is to reduce friction without flattening the nuance. Good design should guide decisions, create trust, and make complicated systems feel intuitive enough that people can move with confidence.
Work Experience
Helped shape the product experience for a TTRPG campaign companion focused on recording sessions, generating transcripts, and turning long-form campaign audio into structured, useful recall. Worked on simplifying complex information into an interface that felt lightweight and accessible, making it easier for game masters to revisit past sessions, track story threads, and stay organized without breaking immersion.
Contributed to the design of an AI-powered TTRPG campaign management platform built to reduce game-master burnout. The product solves a real pain point for dungeon masters and tabletop creators who spend too much time preparing lore, characters, maps, items, and campaign materials manually. Designed flows and systems that made advanced AI features feel usable, guided, and creatively empowering, helping users generate campaign-ready content faster without overwhelming them.
Led product design for a Web3 professional networking and hiring platform focused on helping users discover jobs, build trusted profiles, and connect with opportunities more easily. Designed key flows across job discovery, profile building, resume creation, company hiring, and application management, with a strong focus on clarity, trust, and reducing friction in multi-step user journeys.
Designed interfaces for a wallet-based Web3 messaging product that merged communication, identity, and asset movement into a single experience. Worked on flows for wallet-linked messaging, sending funds through chat, managing contacts and wallet aliases, and using NFTs as profile identity, with a focus on making novel Web3 interactions feel intuitive and socially familiar.
Led design for a lightweight cloud storage product focused on fast file upload, storage, and retrieval. Worked on creating a simple, low-friction experience around organizing files, browsing folders, recovering deleted items, and accessing documents across devices, with emphasis on usability, speed, and a calm interface for everyday file management.
Designed product experiences for an NFT marketplace on the Cronos blockchain, covering marketplace browsing, collection discovery, profile management, minting-related flows, and item detail interactions. Helped make Web3 interactions feel more approachable by balancing marketplace complexity with cleaner navigation, clearer visual hierarchy, and stronger user trust cues.
Worked on a Web3 education platform that connects creators who teach blockchain-related topics with learners looking to build practical knowledge. Designed experiences across course discovery, learning flows, creator participation, certification-related views, and educational content browsing, helping make technical learning feel more structured, engaging, and accessible.
6:18 PM Sat, Mar 7
